Randall R. Saxton, M.S.S., J.D.

Basically, if you set up one campaign with a large amount of ads (25+) in a CPC campaign, and one of your ads gets an early click, the Facebook Ad’s system will prioritize impressions only to that ad and basically say “forget you, other ads. This is the obvious winner.” As a marketer, we obviously [...]

by: Bill Finlay of Wolf Storm Media No two campaigns run exactly the same. Dealing with human beings we can make predictions and guesses, even really good ones, but that random irrational element will creep in each time. This is the factor that makes testing so entertaining, yet so necessary. Experienced affiliates are always testing [...]