Randall R. Saxton, M.S.S., J.D.

There are a lot of keyword research tools out there, but the one I have found the most useful is Ubersuggest.org. Prior to finding Ubersuggest, my favorite keyword tool was the AdWords Keyword Tool. Well, Ubersuggest is the AdWords Keyword Tool on steroids! One of the best things about Ubersuggest is that it is so [...]

There are very general keywords like “health” or “fitness” – these are more like “categories” — and people don’t search for categories online when they’re searching for specific information! Not only that, but these general category words have steep competition, and that means getting visibility comes at a steep cost in either time or money. [...]