Win with WAP Dating

by: Bill Finlay of WolfStormMedia

My top recommendation for Internet marketers of all levels is to make sure you’re profitable with at least one method before moving on to try another. Attempting to learn a new technique before mastering your first one has stalled a great many careers on the web. If it is time to consider learning a new method then mobile WAP might be the one for you!

What is WAP?

WAP stands for ‘Wireless Application Protocol’ and it is a technical standard for accessing information over a mobile wireless network. WAP browsers are available on virtually any phone or PDA or tablet today and a great many of these devices are capable of interpreting far more sophisticated pages. Notably, smartphones and most tablets have very advanced browsers. Promoting WAP compatible offers merely ensures marketers will be able to reach the widest range of devices.

Why Would Anyone Want to Advertise on a Phone?

Mobile advertising is the cutting edge of a growing market. We’ve had the television for around 60 years and there are 1.5 billion in use worldwide. PCs have been around for about 30 years and we have about 850 million of them. Mobile phones have been in use for just 35 years and already the world usage of mobile devices is at 4.6 billion. Not only is the market huge, it is expanding . Within 2 years the number of people with access to mobile broadband is expected to hit 1 billion! The speed of this expansion has resulted in a nice gap between the adspace available on all these devices and the number of marketers ready to market on them. This has the effect of keeping prices and competition for traffic nice and low and payouts for offers nice and high.

The availability of great demographics and targeting are also an amazing feature of mobile advertising. In some cases you can target users by age, mobile device, cellular carrier and region on top of whatever search term they are using! Depending on what you are offering, drilling down to a specific demographic like this can be a powerful advantage.

Mobile devices also represent an unparalleled chance to reach consumers in a very personal space. Many users spend over 1 hour using their phone while shopping, for example! Approximately 25% of mobile customers use their devices for 1-3 hours at home every day. It is predicted that in the next few years up to 35% of all searches will originate from mobile devices. Access to people in these situations can be a huge advantage to marketers, especially when combined with the level of demographic targeting that mobile allows you to apply to your WAP offers.

WAP Dating Offers

There are lots of different offers available in WAP compatible formats, but the dating vertical is particularly interesting, as mobile devices tend to feel more personal to people than even laptops and certainly desktops. The additional privacy and security people feel when using mobile devices makes them a terrific platform for dating offers! The advantage of lots of specialized targeting options is another perfect fit for dating. As with other marketing it’s important to find those magic spots where the offer and your promotion line up perfectly with your traffic, so make sure you think about how the situation might be different for a mobile user than for somebody using an ordinary desktop browser. This will open up all kinds of ideas about how