Campaign Longevity

Many affiliates see their campaigns dying out quickly on Facebook. You post them, they get approved and they do wonderfully the first 24 hours. But after that, they stop being profitable. What happened? Let’s go over some quick tips you can use to help your campaigns last a bit longer.

Update your ads constantly. I know you want to be the lazy marketer that sets and forgets everything. Unfortunately, being an affiliate marketer isn’t that simple. One thing I do everyday is consistently change my ads. I’ll usually upload a few new images everyday, and then I will change up the ad copies weekly. This allows my target demographic to see new ads everyday. Banner blindness begone!

Another thing I’ll do is rotate my landing pages/offer pages. You’d be more surprised than not to see that if you can find two high converting offer pages, you’re overall EPC may be higher than when you are just linking to one offer. “Offer blindness” is what I’ll call this. The user sees the same landing page over and over again, and if they aren’t signing up for one, they might sign up for a different one. Try rotating! It works!

Scaling out your ads is an obvious option here. Find new targets to hit. Try implementing smaller target markets with the use of likes and interests. Write your ad copies based around those ads. This will ad a boost of life to any campaign, and even small markets can give you a long lasting campaign.

Lastly, but still very important – you need to budget your ads. This includes setting a daily budget as well as managing bid costs on each ad. Ad bid prices change on a daily basis, so its always one of my daily tasks to go back and check the bids on my best performing ads. Increasing bids by 1 or 2 cents can do amazing things for your impression count.