Target an Angle
You should be targeting an ‘angle‘ when making a marketing campaign. An ‘angle’ is pretty much a way of tightening your targeting or displaying an interesting twist within your niche. When you take an ‘angle’ you differentiate yourself from everyone else in your niche, which usually is a good thing. If you’re the same as everyone else you probably aren’t going to make a lot of money.
This list below gives you PLENTY of angles within the dating niche! You can use these ideas to write your ad copy as well as choose Facebook keywords. Remember, make your ad only apply to a small group of people, so that when they see the ad they can say “Hey, that’s me!” Then, show your ad only to this small group by choosing keywords that only apply to this group (or as close as you can get it, there will always be a margin of error.) Doing these 2 things on every ad you make will ensure your success.
76 Facts About Dating
In a survey conducted by MSNBC.com and Elle magazine, more than 31% of men said they dumped an overweight partner compared to 12% of women.
Women who post a photo on Internet dating sites receive twice as many email messages as women who don’t. The same study found that men who reported incomes higher than $250,000 received 156% more email than those with $50,000.
Ninety-two percent of single parents would rather date other single parents.
Psychologists at the University of Pennsylvania studied data from over 10,000 speed daters and found that most people make a decision regarding a person’s attraction within three seconds of meeting.
In the online dating world, women are afraid of meeting a serial killer. Men are afraid of meeting someone “fat.” According to Ann Rule, about 3% of men are psychopaths, of which only a tiny percentage are serial killers.
In a survey of 5,000 singles conducted by Match.com, 43% said fresh breath mattered the most before a date, 17% said stylish clothes, 15% said sexy fragrance, 14% said good skin, and 10% said great hair.
Body language studies show that revealing areas of the body that aren’t usually on display (such as the inner wrist, the inside of the upper arm, ankles, feet, inside calf muscle, and the nape of the neck) has an immediate effect on a date and shows an instant liking.
Bad breath and bad teeth are an instant turn-off for potential dates.
Body type is important in attracting a date. Studies show that overweight individuals were perceived less favorably than thin or muscular people. Thin individuals were perceived as intelligent but fearful, and muscular individuals were perceived as being healthy, brave, and good looking.
Top ten turn-offs for women include cystic acne, raggedy nails, flatulence and belching, missing teeth, body odor, bad breath, hairy nostrils, “man boobs,” “goofy” glasses, and hair “mistakes.”
Twenty to 40 million Americans have used online dating services. Nearly 50% of online daters are aged 18-34 and 24% are 35-44.
Five types of women that men tend to avoid are serial flirters, someone who talks about marriage too soon, clingy women, the party-girl, and a woman who talks too much or is drama queen.
Four common date blunders include showing up late, talking about yourself too much, revealing too much about your ex, and an obvious over-eagerness.
A man’s top dating fears include that a woman will come between him and his friends, won’t allow him free time, will turn out to be a stalker, won’t respect him, or will be too high maintenance.
Humans like mystery and “the chase,” so don’t be too “available” to a date. Dating experts typically suggest not sleeping too early with a date because the longer the chase, the more likely love will blossom.
Here is the full list of 76 facts: http://facts.randomhistory.com/dating-and-relationship-facts.html
